A patient decides in about four minutes, on a phone, with two other practices open in other tabs. I build what they see in those minutes.
Meet the team
Dr. Grinbaum will call you backToday, before 6pmThe pieces a practice site is actually made of. Hover to hold them still.
Real practices, rebuilt.
Orthodontics and pediatric dentistry under one roof — and no clear way to show both without confusing parents trying to book.
BeforeAfter
A PSYCH‑K therapy practice that read like a personal page, not a clinic. Rebuilt around the practitioner, her credentials and her talk — with intake in both languages.
New site
A practice parents find when a child can’t be treated awake. A gentler brand, surgeons on the homepage, and a site that answers the fear first.
BeforeAfter
The “before” is reconstructed from the previous template.
They liked their brand and not their website. So the brand stayed, and everything underneath it was rebuilt — pages, words, booking and all.
BeforeAfter
Our three AI agents work in the background every day. They find opportunities, spot problems and show us what is working. Our team reviews everything and decides what to do next.
{ "@context": "https://schema.org", "@type": "MedicalWebPage", "headline": "Invisalign for adults, Upper East Side", "reviewedBy": { "@type": "Physician", "name": "Karin Grinbaum, DMD", "medicalSpecialty": "Orthodontic" }, "about": { "@type": "MedicalProcedure", "name": "Clear aligner therapy" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ ".answer" ] }, "mainEntity": { "@type": "FAQPage", "mainEntity": [ … ] } }
Finds the questions patients are asking and helps us create useful treatment pages and FAQs that bring them to your website.
Checks how your practice appears on Google and ChatGPT. It also watches nearby competitors and alerts us when your visibility changes.
Tracks your calls, forms, website traffic and ads. It shows us what is bringing in new patients — and what needs to improve.
AI does the watching.
Our team handles the strategy.
Two ways to work together. Most practices build first, then keep it working month to month.
Brand, site and booking, in one project.
From · 5–7 weeks$4,000
For being found, and staying found.
From$2,000/ month
Already have a brand you like? Then it stays, and the build is the site alone. The free audit says which you actually need.
Already with another provider? You keep your domain, content and reviews. Nothing to cancel until the new site is live.
One page, four questions, plain English. No “impressions”, no jargon — and if a month is bad, I say so and tell you why.
Your monthly reportSample · made-up practice
How many people found you?
2,140
Up 18% on July.
How many visited the site?
486
About 1 in 4 — healthy.
How many booked?
63
Counted, not guessed.
Does AI know you?
9 of 12
Real patient questions asked.
People finding you, last six months
August is your best month so far.
What I did this month
Smiles + Grins. A relaunch normally costs a practice rankings for a month or two while Google re-learns the site. Two weeks in, their average position had crossed into page one — and clicks and enquiries went up with it.
216↑ 31%
165 the week before
How many people saw the practice in Google and came to the site.
9.9↑ from 11.1
Under 10 is page one
Where the practice sits in Google’s results, averaged across every search it shows up for.
44↑ 83%
24 the week before
Patients tapping the phone number or sending the contact form — the actions that become appointments.
10.7%↑ from 7.3%
Roughly 1 in 9
Out of everyone arriving from Google, the share who did something instead of leaving.
Straight out of the practice’s own Google accounts, 13–19 September against the week before, shared with their permission. Organic search only. Same practice, same treatments, same city — the site is what changed.
Shir GrinbaumFounder, Scope
I turn basic practice websites into brands that bring in patients and show up when people search.
Anything else, just ask on the call.
You do — files, domain, hosting, analytics, every account, in your name from day one.
Yes. Most practices need the website or the search work, not a rebrand. The audit says which.
Then you keep your domain, your content and your reviews, and nothing gets cancelled until the new site is live. No downtime, no gap.
Maps and local listings shift in weeks. Ranking for competitive treatments is a six-month project.
Patient data stays inside the booking and intake tools you already use, never in the website.
Within two business days you get one written page: the three things costing you patients, and what I’d do about each. Yours to keep either way.
Tell me where to look and where to send it.
No newsletter, no sales sequence. One audit, one follow-up, that's it.
The audit lands in your inbox within one to two business days.
Pick a day that works.
You'll have a calendar invite back within the hour, along with the questions we'll cover.